What's Clean Wine?
Updated: Apr 9
Just say no ⛔️
“Clean wine” is a thing, but I wish it wasn’t. Legit natural wine NEVER claims to be “clean wine."
The term "clean wine" is a weird marketing gimmick directed at the wellness-obsessed crowd.
These wines in no way follow any of the philosophical pillars of natural wine:
⁃ native yeast
⁃ no additives
⁃ no (or low) filtering or fining
⁃ no (or low) added sulfur at bottling
Brands that use “clean wine” marketing:
⁃ Winc’s @wonderfulwineco
So when you see “clean wine”, that’s a 🚩.
Put DOWN the bottle and sashay away.