• Whitney

What's Clean Wine?

Updated: Apr 9



Just say no ⛔️


“Clean wine” is a thing, but I wish it wasn’t. Legit natural wine NEVER claims to be “clean wine."


The term "clean wine" is a weird marketing gimmick directed at the wellness-obsessed crowd.


These wines in no way follow any of the philosophical pillars of natural wine:


⁃ native yeast

⁃ no additives

⁃ no (or low) filtering or fining

⁃ no (or low) added sulfur at bottling


Brands that use “clean wine” marketing:


@avaline

@fitvine_wine

@scoutandcellar

⁃ Winc’s @wonderfulwineco


So when you see “clean wine”, that’s a 🚩.


Put DOWN the bottle and sashay away.


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