• Whitney

What's Clean Wine?

Updated: Apr 9

Just say no ⛔️

“Clean wine” is a thing, but I wish it wasn’t. Legit natural wine NEVER claims to be “clean wine."

The term "clean wine" is a weird marketing gimmick directed at the wellness-obsessed crowd.

These wines in no way follow any of the philosophical pillars of natural wine:

⁃ native yeast

⁃ no additives

⁃ no (or low) filtering or fining

⁃ no (or low) added sulfur at bottling

Brands that use “clean wine” marketing:




⁃ Winc’s @wonderfulwineco

So when you see “clean wine”, that’s a 🚩.

Put DOWN the bottle and sashay away.

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